How to Unleash Your Creativity


The Formula One season will start later this month, putting the best drivers against each other in the most perfectly tuned vehicles.

Although the picture of a vehicle designer sitting at a computer working on a complicated 3D representation is congruent with our view of a ‘creative person,’ you may not think of driving a Formula 1 car as a creative endeavor right away.

In reality, drivers are always coming up with innovative strategies to maximize every opportunity presented by their vehicle,  such as the Milpitas towing, the environment, and their competition. Formula One is a wonderful laboratory for studying human creativity through the eyes of drivers and their teams.

Human creativity may be thought of in terms of four elements:

The individual who is imaginative

I was just discussing the Finnish Formula One racer Kimi Räikkönen with a colleague. We were thinking about how the 2007 World Champion’s extraordinary capacity to ‘conceptualize three-dimensional space’ had been reported. In theory, if a driver can recreate a racing track in their head in ‘higher-definition’ than another driver, they would be able to envision and exploit more probable situations.

Knowledge work imagination

In racing, innovation is the key for teams and drivers, and it’s becoming more critical in knowledge job.

Whereas formerly the purpose of labor was to extract the greatest amount of physical energy from a worker and convert it into a tangible product, most knowledge work radically changes the equation. Knowledge work organizations convert mental energy into ideas and insights, which is becoming more important as automation replaces numerous repetitive, process-based activities.

Everyone has the ability to be creative.

All people have the ability to be creative, and given the correct procedure and settings, plenty of us might tap into even more of our creative potential. Many individuals have told me that they are “not very creative,” although creativity may be displayed in a variety of ways.

The process of invention

Giving someone with a blank slate, contrary to common perception, does not seem to improve the creative process. Unrestricted choice and chance may swiftly deplete the attention, executive function, and working memory resources.